The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges ? and opportunities ? to inform and persuade. Most books on public relations are useless. They?re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks ?guaranteeing? that you?ll go viral and instantly obtain fame and fortune. Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence ? it explains how the game of communications is played today. Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work ? and you´ll find them in this revised edition. Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into: finding and engaging your audience successfully pitching the media writing an editorial that wows creating a persuasive social media campaign dealing with fake news measuring PR success This witty, no-holds-barred introduction to the art of public relations is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. The foreword by Emmy Award-winning writer Dave Boone sets the stage for the book, where you?ll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.
Whip-smart, and with a ripped-from-the-headlines attitude, this book is a call to arms, demonstrating the unique ability of graphic design to speak truth to power. Part personal history, part design philosophy, and part advocacy, this volume showcases the arresting work of Oliver Munday. Employing humor and menace in equal measure, Munday wields graphic design as a tool of empowerment, activism, and resistance. Drawing from the history and utility of twentieth- century agitprop, from Russian Constructivism to the Black Panthers, Munday updates a timeless medium for the social media age with his stark and often unsettling imagery. Drawing on the madness of the 24-hour news cycle, Munday´s work has been featured on the op-ed pages of the New York Times, the New Yorker, Time Magazine, and the Atlantic. Munday exploits a digital platform to poke fun at the 2016 presidential election, renounces warfare in the age of drones, and examines the tragic legacies of Trayvon Martin and Eric Garner, offering a perspective that must not be overlooked. His design, reflecting influences from Paul Rand to Globe Poster, champions a think more, design less philosophy with the ultimate goal to provoke contem-plation and even meaningful action.